We recently accepted a commision to do a photographic documentary for a bespoke terracotta pottery, this company produces work for the royal family, the finest stately homes and gardens in the country, they export their production all around the world, and are one of the worlds biggest ceramic exporters to Japan (the nation that probably has the highest standards of ceramics in the world).
We build websites too so we are very familiar with an essential new adage “a website with great photography is a great website (even if it is quite simple) where as a fantastically well designed website with poor photos is usually a poor website”, I guess on the internet people “eat with their eyes” or look for the nearest place so you need to be well presented, and we do that very well.
Our objectives were quite complex, as the production is entirely by hand and the tools used are almost identical to those that would have been used in the 1700s, but the business is shipping to deadlines world wide. The images and have to simultaneously show artists at work and a modern production facility. The photography needs to be web friendly and quick to load. Some people say that website photography is easier and of lower quality, this is rubbish all professionals should do the most they can regardless of the medium, plus websites can be seen by the whole planet. Your work can go a long long way, more reason to take a pride and do a brilliant job.